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Where to Buy Cute, Affordable & Non-Frumpy Maternity Clothes


Remember when there just plain were zero cute, non-frumpy maternity clothing options out there? When the only clothing options for pregnant people were enormous tent dresses, shapeless tunics and leggings? Thank goodness those days are long gone. Maternity wear has come a long way — and there’s no reason you can’t look just as stylish as you do when you’re not, you know, with bump.

Whether your personal style vibe is laid back or glam, romantic or sexy, edgy or chic — or a mixture of any or all of the above — these retailers offer plenty you’ll be excited to wear during pregnancy. From a great pair of skinny maternity jeans to a bathing suit that won’t make you feel like a beached whale, you’re guaranteed to find a few new staples in our roundup of the best places to buy adorable and affordable maternity clothes.

Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Sexy Mama Maternity is a SheKnows sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale. 


Storq Anytime Overalls

Pregnancy overalls are a staple of staples, and Storq makes them look so fashionable with their super-soft cotton spandex jersey blend “anytime overalls.” These stay cute and comfortable through all trimesters (yes, including the fourth) and have pockets in the front, because obviously.

Anytime Overalls

Old Navy

Old Navy Maternity

An old favorite, you can’t go wrong with Old Navy for maternity fashion basics, like leggings, jeans, tees, and layering tanks. The website makes maternity clothes shopping a cinch, with an option to shop by trimester and sections like “nursing” and “hospital to home.” The range of maternity jeans is particularly impressive, with styles to suit every stage of pregnancy and every possible length, cut and level of distress.

Old Navy Maternity Tank

Sexy Mama Maternity

Sexy Mama Maternity

At Sexy Mama Maternity, their mission is to create maternity for the cool mom — and they’ve certainly succeeded. A quick look at their selection of stylish dresses, overalls, activewear and more will have you filling your cart in no time. This mom-owned and operated brand prides itself on pieces that are made in the USA without breaking the bank. Their beloved styles will grow without you throughout your pregnancy and keep you looking good after your little one arrives.

Sexy Mama Maternity Leopard Dress


Seraphine Maternity

If there’s one store that gets the seal of approval from celebrity moms-to-be, it’s Séraphine. This online shop for you even has a “Celebrities Love” section, where you can see what the likes of Kate Middleton, Anne Hathaway, Jessica Alba, Thandie Newton and Zoe Saldana have dressed their baby bumps in. And don’t think that the prices are only fit for celeb budgets – you can get a formal dress for less than $110, and the sale always has generous reductions.

Seraphine Black Lace Maternity Dress

Isabella Oliver

Isabella Oliver.

Another fave with A-listers, London-based Isabella Oliver has been spotted on everyone from Kourtney Kardashian to Serena Williams. As well as buying new, you can buy pre-loved items, which is perfect for those one-off outfits for a wedding or party during pregnancy that you don’t want to splash out on. Isabella Oliver also encourages their customers to spread the love by passing their garments on to other moms-to-be (check out #iopasstheparcel on Instagram).

Isabella Oliver Pre-Loved Dress



Hatch was born out of mom Ariane Goldman’s frustration with the frumpy maternity clothes on the market. She set out to create her own line of chic, timeless clothing for expectant moms, and in 2018 Hatch was named the best maternity clothing brand in The Bump Best of Baby 2018 awards. You can shop by 1st, 2nd, 3rd and 4th trimester on the website, and The Cozy Edit offers the ultimate in mama-to-be comfort. Price-wise, it’s at the top end, but the pieces are cleverly designed to be worn before, during and after pregnancy, so there’s plenty opportunity to get your money’s worth.

Hatch Nurse-to-Errands Onesie


ASOS Maternity

For on-trend maternity wear that’s also on budget, ASOS needs to be bookmarked ASAP. The retailer’s huge range includes dozens of brands, such as Topshop, Pieces Maternity, Little Mistress, Queen Bee, and New Look, as well as the store’s own line, ASOS DESIGN. You could spend all day scrolling through more than 1,500 options; it’s basically a one-stop shop for all things maternity.

ASOS Pieces Maternity Dress


PinkBlush Maternity

PinkBlush offers timeless, quality maternity wear to suit all shapes and sizes, including petite, tall and plus. Finding maternity bathing suits that fit well, provide support to growing bumps (and boobs) and also look stylish can be one of the biggest pregnancy wardrobe challenges. But PinkBlush has a wide range of one- and two-piece suits in every color under the sun.

PinkBlush Maternity Bathing Suit

A Pea in the Pod

A Pea in the Pod

A Pea in the Pod is packed with seriously stylish brands, like Citizens of Humanity and BCBGMaxazria. It has a stellar maternity bra/panty range, extremely covetable slogan tees (“Mother Hustler” and “Proud Mama” for starters), and comfortable, stylish activewear. Sign up for A Pea in the Pod’s Perks and you’ll get discounts, samples, and exclusive offers from A Pea in the Pod, Destination Maternity, Motherhood, and more.

A Pea in the Pod Mother Hustler Tee

Ingrid & Isabel

Ingrid Isabel Maternity

Ingrid & Isabel takes pregnancy comfort seriously, with active pants that are so supportive — they have a crossover panel for all the back support you need for your growing belly — you’ll never want to take them off (and that’s your prerogative). They’re also the brains behind Bellaband®, the seamless belly band that helps you stay in your regular clothes longer. After you’ve stocked up on your bump basics, check out their “Mama + Babe” line and pick up something super cute for you and your lil’ one.

Maternity Pant With Crossover Panel

Mom’s the Word

Lux Leather Jacket

“We know that a pregnant woman can look just as sexy, just as chic, just as stylish, just as hot, just as good as anyone else, maybe even more so,” says the Mom’s the Word website. That’s a pretty good sign that this online store (there are also three brick stores in California) is a great place to shop for maternity clothing. Their nursing dresses and jumpsuits are stylish and practical, and lots of the items can be worn beyond pregnancy, like the Lux Leather Patch Jacket from Fifteen Twenty.

Lux Leather Patch Jacket

Here are some of our favorite pregnancy-approved shoes and sandals to shop, too.

pregnancy sandals shoes

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